How to design a killer music logo

What’s the purpose of having a designed image that represents your music? You tell me.

Why should artists have logos?

How to go about designing your logo?

Now before you hop on google to find the next best logo designer, you still need to do some work on your part. After all, you need to give the designer a rough brief of what themes should be added in relation to your music.

1. Why do you need one?

We’ve already established the benefits of having a logo to accompany your music, so you should already know why your brand needs one.

2. Know your music and branding

3. Know your audience

You always hear it being said. “You need to know your audience otherwise you won’t make it!”

4. Check in on your competitors

You may not consider other artists as competitors, more like contemporaries. Either way, analyse their branding. What are they doing wrong? What are they doing right? How do you make a logo that stands out from the rest?

5. Find plenty of inspiration

Okay so once you’ve established the last four steps, you should probably have a few ideas bubbling around your head. Write them down! But to enhance this surge of creativity, let’s look at some inspiration.

What every music logo needs

1. Simplicity

2. Timelessness

A common mistake by logo designers is to be ‘trendy’ not knowing that trends disappear into irrelevance in a flash. You want something that will be on your merch 5, 10 years from now. You want to be the Wu Tangs or the Nirvanas.

3. Relevancy

The logo needs to be relevant to your genre and style. Please don’t have a Grim Reaper as your logo when you make happy music, it’s just counter productive.

4. Memorability

5. Originality

Summary

To thank you for making it to the end of this blog, I will give you some ‘Don’ts’ when getting a logo designed.

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